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Estilistas de unhas revelam as suas estratégias mais eficazes para aumentar as vendas de forma natural

Vender Sem Vender: Como os salões aumentam as vendas de forma natural

Descubra com os profissionais de unhas a transformar cada sessão numa oportunidade de venda natural.

Como transformar cada visita do cliente numa experiência que vá além do simples tratamento? A chave reside na construção de confiança e na oferta de uma experiência autêntica no salão, que incentive os clientes a adquirirem produtos – sem sentir-se pressionados por uma venda agressiva. Neste artigo, profissionais de unhas partilham as suas melhores estratégias para aumentar as vendas de forma natural. Descubra como sugerem os produtos, desenvolvem complementos irresistíveis e promovem a fidelidade, centrando-se na excelência do serviço prestado.

Como pode promover os seus produtos para tornar a venda no seu salão verdadeiramente bem-sucedida?

"Costumo publicar regularmente no Instagram e no Facebook posts e histórias onde apresento produtos de salão de forma natural. Não me concentro em vender, mas sim em educar e criar confiança. Os clientes frequentemente procuram-me diretamente para pedir recomendações, pois sabem que o meu conselho é sempre honesto e sincero."

Beata Supinska, BeautyLab, Belgium

"O cuidado da pele desempenha um papel importante no meu salão. Quando um cliente sai com as mãos bem cuidadas, quero que consiga manter essa sensação em casa. Destaco que mãos bonitas vão além de unhas bem polidas – o cuidado diário é fundamental. Por isso, ouço atentamente as suas necessidades e dou conselhos personalizados. Os clientes podem experimentar todos os produtos ProNails no meu salão – sentem a textura, o aroma e o efeito logo na hora. Trabalho também com um fotógrafo que capta facilmente os meus tratamentos e produtos – muitas vezes, os clientes perguntam sobre um produto antes mesmo de o verem. Uma dica extra? Use uma aplicação para acompanhar as necessidades de cuidado da pele dos clientes e o uso dos produtos. Assim, demonstra conhecimento e atenção genuína."

Magdalena Bogacka, Bogacka, Poland

"Utilizamos produtos de venda a retalho, personalizados para cada cliente, em todos os tratamentos de mãos e/ou unhas no nosso salão. Modificámos o nosso tratamento clássico de parafina e, recentemente, começámos a incorporar máscaras para as mãos nesse procedimento. Assim, os clientes sentem-se mais à vontade com esses produtos e têm maior propensão em adquiri-los para uso regular em casa."

Melissa Michiels, schoonheidssalon Melissa

Como transformar o seu serviço numa oportunidade de venda natural?

"After every treatment, we use certain prod- ucts – such as hand serum, hand cream and Vitamina Cuticle Oil – which also happen to be our best-selling items. We always recommend LongWear nail polish for use at home in a matching colour for the toes, complementing the client’s gel nails."

Sanja Koprenović, ProNails Premium Salon Novi Sad, Serbia

"We talk about the products we use during treatments in a natural way, explaining their benefits and how to use them. Often, just feeling or smelling the product is enough to spark interest – no sales pressure needed."

Snezana Nenadovic, Princess Nails, Austria

"When starting a treatment, we always do a quick analysis of the client’s hands and/or feet and explain how their condition could be improved. We then recommend the products that best suit their needs."

Africa Molina, Lunails, Spain

"We often incorporate retail products into our treatments – such as hand or foot masks. After the hand massage, I always give per- sonal advice on how to continue caring for hands or feet at home."

Nicole Wiedmann, Studio Arte, Switzerland

Which end-of-year campaign worked surprisingly well for you?

"Last year I gave every client a mini ABC+ Hand Serum as a holiday gift! Many came back to purchase the full-size version once the Skincare Science for hands range launched. It’s a great way to let them try something new – and everyone loves a little present!"

Melissa Michiels, Schoonheidssalon Melissa, Belgium

"I don’t just do a seasonal campaign – mine runs all year round for any occasion. The client simply tells me who the gift is for and their budget. I put the gift together, wrap it for free and have it ready at their next appointment if they order in advance."

Agnieszka Ciszewska, Paznokcie Klasy Biznes, Poland

"During the festive season, our gift sets are in high demand. We create luxurious boxes with scented candles, local good- ies and, of course, ProNails products or vouchers. They fly off the shelves – for gifting or as business presents. Even a mini product as a thank-you works wonders. Clients are surprised, they smile, and often return for the full-size version. Our secret to success? It’s not about the promotion – it’s about the warm feeling we create."

Magdalena Bogacka, Bogacka, Poland

Qual é a sua estratégia para comercializar com sucesso a nova linha de cuidados ProNails ou as coleções LongWear?

"I actively use the new Skincare Sci- ence products during pedicures and hand treatments – both in classic manicures and in targeted treat- ments for hydration, anti-ageing or blemishes. Clients feel the texture, smell the scent and instantly notice the effect. That sparks curiosity and motivates home care – often leading to a purchase."

Delphine Thiebaut, Beauté Passion, France

"The ProNails retail products are beautifully displayed in my salon, which naturally encourages sales. I regularly refresh the display to create new visual interest – clients notice and ask about the new products."

Michela Ludwig, Look@Me Cosmetics, Switzerland

"The new hand and foot care prod- ucts, along with the LongWear nail polish collections, play a key role in refreshing our offer and keeping clients engaged. I regularly showcase seasonal trends and innovations on social media with photos and videos,which boosts interest and brings in new followers."

Jovana Milivojević, ProNails ProNails Premium salon Kragujevac, Serbia

What support from ProNails helps you most in successfully selling products?

"The support from ProNails is essential. We don’t just receive high-quality products, but also well-prepared sales tools: brochures with product descriptions, ready-to-use educa- tional social media content. This means our clients are informed from multiple angles – by us and by the brand. It helps them make confident, well-informed purchases. As stylists, we feel professional and empowered – and the client knows they’re using the best, proven solutions."

Monika Stec-Mostek, Mani-Moni, Poland

"We love working with the ProNails visuals and brochures. They’re professionally designed, save time and help us communicate clearly and attractively – both in the salon and online. We also strongly believe in the quality of the new Skincare Science for hands and feet. The performance is excellent and even our most demanding clients are convinced."

Snezana Nenadovic, Princess Nails, Austria

"I'd call ProNails a safe haven. I never feel alone. I have the assistance I need for any questions I have. I have constant support and the confidence I can provide the best possible service. A truly strong company that supports me with products, but above all with training."

Carboni Jessica, Estetica Centro Benessere, Italia